As a consequence of one of the most relevant legal cases in recent years, a company asked us for a contingency plan aimed at reducing the reputational impact caused by the loss of clients. After the first three months of work, at SLF we achieved that in the next outstanding judicial milestone, only the company was named in a digital and its managers in no medium. A success given that in the previous judicial milestone they were present in all the publications of the media that were interested in the matter. This was achieved by advising the company and the affected executives, preparing a contingency plan that would allow a substantial reduction in media mentions. To do this, we launched a relationship plan with journalists aimed at making the facts known with total transparency and clarifying all the necessary doubts. All this in the hands of the legal team so as not to interfere in the development of the litigation, of course.