A leading company in its sector suffers a historical internal confrontation between two groups of partners that, year after year, after its General Meeting of shareholders, ends up in a lawsuit by the minority group and the matter aired in a digital acquaintance with damage to its reputation. Señor Lobo & Friends, as a boutique specialized in communication and crisis management, managed to completely neutralize the reputational damage for the company. Year after year, the focus was placed on the generation of a strong relational protective shield among its stakeholders and especially in the specialized business economic communication media. This work made it possible to establish a sanitary cordon that circumscribed negative information to the indicated digital. A continuous relationship has also been maintained with this medium and a communication channel has been established that has allowed publications on the issue to have always been perfectly balanced at all times.