A company in the training sector suffered attacks on social networks by the competition, which affected the confidence of its students and the prestige of its teachers, causing damage to the business. The work carried out with Señor Lobo & Friends allowed in in just one week, reduce student inquiries to practically 0 and completely reassure employees’ concerns. By doing this, in passing, we prevented the media from focusing on the issue. To achieve these results, we developed a contingency plan that identified all risk scenarios in relation to all stakeholders. For each of them, we established a plan of urgent actions and meetings that allowed us to deny all the misinformation and inaccuracies spilled by the competition. At the same time, the legal team took legal action for an alleged crime of unfair competition and another of slander.